Free Schema Markup Generator

Generate structured data for Articles, Local Businesses, Products, Events, FAQs and more.

Benefits of Using Schema Markup

Schema markup is a powerful way to help search engines understand your content better.

Rich Results

Schema markup helps your content stand out in search results with:

  • Star ratings (for products/services)
  • Event dates and locations
  • Recipe cooking times and calories
  • FAQ accordions in search results

Better Understanding

Helps search engines properly interpret your content:

  • Clearly defines content type
  • Identifies key entities (people, places, things)
  • Connects related information

SEO Benefits

While not a direct ranking factor, schema markup:

  • Increases CTR from search results
  • Helps with voice search optimization
  • Future-proofs your content

Schema Markup FAQ

Everything you need to know about structured data and rich snippets

JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for structured data because:

  • Easy implementation: Just paste into your <head> section
  • Clean separation: Doesn't interfere with your HTML markup
  • Efficiency: Can contain multiple schema types in one block
  • Maintainability: Easier to update than microdata/RDFa
  • Performance: Minimal impact on page load speed
Format Syntax Implementation Google Preference
schema.org Vocabulary Reference guide N/A
JSON-LD JavaScript object Head section ⭐ Preferred
Microdata HTML attributes Inline markup Supported

For optimal results:

  1. Primary placement: In the <head> section of your HTML
  2. Alternative placement: Right after opening <body> tag
  3. Dynamic injection: Can be added via JavaScript before DOM load

🚫 Avoid placing in footers or after page content as crawlers may miss it.

The timeline varies based on:

  • Crawl frequency: New sites may take 2-4 weeks
  • Site authority: Established sites often see results in days
  • Markup correctness: Valid markup appears faster

Pro Tip: Use Google's Rich Results Test immediately to validate.

Product Markup

Displays price, availability, and review stars

FAQ Page

Shows interactive FAQ accordions

Events

Highlights dates and locations

Other impactful types: Recipes, How-To's, Courses, and Job Postings.

Common reasons include:

  • Content mismatch: Markup must exactly match visible content
  • Quality thresholds: Your page may not meet Google's quality standards
  • Competition: Other pages may be deemed more relevant
  • Policy violations: Hidden content or misleading markup

✅ Fix: Improve content quality and ensure perfect markup alignment.

Yes! Best practices for combining schemas:

  1. Primary type first: Lead with your main content type
  2. Use @id references: Connect related entities
  3. Limit to 3-5 types: Avoid schema stuffing
{
              "@context": "https://schema.org",
              "@graph": [
                { /* Article schema */ },
                { /* Organization schema */ },
                { /* Breadcrumb schema */ }
              ]
            }

While not a direct ranking factor, schema markup indirectly boosts rankings by:

  • Increasing CTR: Rich snippets stand out in SERPs (5-30% lift observed)
  • Enhancing understanding: Helps Google properly index your content
  • Voice search advantage: 40% of voice answers come from rich results

Update when:

  • Content significantly changes
  • Adding new features (e.g., product variants)
  • Schema.org vocabulary updates
  • Google announces new rich result features

🔍 Pro Tip: Audit schema markup quarterly as part of technical SEO maintenance.

❌

Missing Required Fields

Each schema type has mandatory properties

❌

Markup/Content Mismatch

Schema must match visible content exactly

❌

Incorrect Data Formatting

Dates, times, and numbers must use proper formats

❌

Irrelevant Markup

Using schemas that don't match page content